Hani W. Naguib

Failure is rarely loud. It does not always announce itself through headlines, shutdown posts, or dramatic endings. More often, it arrives quietly, through hesitation, doubt, and the slow accumulation of questions that no longer feel theoretical. This year, many founders did not fail publicly. They failed privately. In late-night calculations. In conversations about runway that felt heavier than before. In the uncomfortable thought that staying on might be harder—and riskier—than letting go

The Customer Progress Canvas (CPC) is a conceptual and practical framework designed to help teams understand customers not as static personas with problems, but as dynamic actors attempting to make progress within specific contexts. Rooted in Jobs-to-Be-Done theory, design thinking, cognitive psychology, and contextual inquiry, the CPC reframes product design from problem–solution matching toward progress-oriented value delivery. This article outlines the theoretical foundations, logical structu

Let me start with a simple question. Have you ever sat in a mentoring session, listened carefully, offered what you believed was solid advice—only to watch the founder nod, thank you, and then change nothing?