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  • Writer's pictureHani W. Naguib

Episode 5: The Pitfall of Unrealistic Positivity in Entrepreneurship With Samah Abdullah, Founder & CEO of Water Money Saver


Episode 5 of our "Mindset To Startup" reflection session, with Samah Abdullah, Founder & CEO of Water Money Save.

In Episode 5 of our "Mindset To Startup" reflection session, we had the pleasure of engaging with Samah Abdullah, Founder & CEO of Water Money Saver. During our conversation, we delved into the crucial aspect of mindset in entrepreneurship and explored various quotes from the book "Mindset To Startup."

Among the array of thought-provoking quotes presented to Samah, one in particular struck a chord with her:

"Uninformed Optimism is indeed a reactive state of mind. Its embrace of unrealistic positivity consumes an entrepreneur’s energy and spirit. Most entrepreneurs confuse unrealistic positivity with staying positive despite the journey’s hardships. The difference is that the first is reactive while the second is empowering. The first consumes energy and spirit like a black hole in space, while the second directs energy to the most practical area of usage."
Chapter 3, Page 32.

In this insightful quote from "Mindset To Startup," we confront the common misconception surrounding optimism in entrepreneurship. While maintaining a positive outlook is undeniably important, having a realistic perception of the world around you is crucial for making decisions and progressing on the startup journey.

Uninformed optimism, as explained in the quote, refers to a state of mind characterized by unrealistic positivity that fails to acknowledge the challenges and realities of the entrepreneurial journey. It is a reactive approach that can drain an entrepreneur's energy and dampen their spirit, akin to a black hole in space, consuming everything in its vicinity.


Samah's resonance with this quote underscores the importance of cultivating a balanced mindset in entrepreneurship—one that acknowledges the journey's ups and downs while harnessing optimism as a driving force for progress.


Watch Samah's Reflection video here:


Arabic Version


English Version




As we continue our exploration of mindset in startup culture, let us reflect on the valuable lessons embedded in the distinction between uninformed and informed optimism and strive to cultivate a mindset that empowers us to navigate the entrepreneurial landscape with resilience and clarity.

Stay tuned for more insightful reflections on the mindset required to succeed in the world of startups.


Get Involved!

We invite you to subscribe to our YouTube Channel to be notified when the episode goes live. And if Samah's quote resonates with you, we'd love to hear your reflections! Feel free to share them in the comments or send us a video. You can upload your video here.

Stay tuned for more empowering conversations and insights on the entrepreneurial journey. Together, let's unlock the power of mindset and pave the way for startup success!


Goodwill & Respect


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